MegaPhone in New Orleans at the 2008 NBA All-Star game for adidas Originals
Client: adidas Originals
Location: 2008 NBA All-Star Game, New Orleans
Objective:
- Mobile mailing list subscriptions
- drive foot traffic to promotional store, raise brand awareness
Application: "3 Stripe Throw Down," a custom shooting game with 20 unique avatars, health meters, and obstacles
Application: 3 Stripe Throw Down, an custom branded shooter game
Unique application aspects:
- branding of all game elements, including avatars dressed in iconic adidas clothing, logos used as projectiles, adidas shoebox used as obstacles
- location based SMS: callers received a message with walking instructions to adidas store closest to the game location
- SMS mailing list integration: callers had chance to opt into existing adidas SMS mailing list for special events during the All-Star weekend
Unique deployment aspects:
- completely portable solution
- promotional van with internal back projectors
- requires no external hookups: onboard generator for power, onboard internet through 3G wireless data card
Results:
- over 100,000 logo impressions
- produced 3 times as many signups to the SMS mailing list as all other promotions (as the main sponsor of the All-Star Game, adidas purchased all billboard inventory in the city, erected temporary billboards throughout the downtown area, and had numerous events and street teams)
Location: Palm Centro Launch Party, Chelsea, New York
Objective: Entertain and engage users at the launch party, get the new Centro (second generation Treo) into user's
hands for tangible experience with the product
Application: "Phone Zap," a custom shooting game
Unique aspects:
- Game integrated with sampling campaign, MegaPhone staff distributed demo Centro units to players
- Custom Palm avatar when calling from a provided Centro handset
Results:
- Engagement from over 25% of attendees
- Average interaction time with the MegaPhone application was over 3 minutes
- Lowered barrier for exploration of phone features after game play
Objective: Drive foot traffic from street level of shopping malls to Vodafone stores on the top floor
Application: Super Lifter, an elevator control game
MegaPhone "Raise Your Voice" Collaborative MegaKaraoke for the RED Campaign
Client: The RED Campaign, sponsored by Microsoft and Dell
Location: Chicago, San Francisco
Objective: Raise awareness about Microsoft and Dell's commitment to combating AIDS in Africa
Application: Collaborative Karoke, using your cellphone as a microphone
Unique deployment aspects:
- Fully portable solution: Van with periscope mounted projector and onboard 3G internet
- Street Team support
Unique application aspects:
- Callers vote for the next song to sing along with by pressing buttons on their phones
- Voters for the winning song can sing into their phones and hear their voices coming out of loudspeakers on the van
GameStop "Bunny Blast"
Client: GameStop
Location: GameStop Managers Convention, Las Vegas
Objective: Entertain and engage store managers before and after conference keynote speeches
Application: Bunny Blast custom branded shooter game
Unique application aspects: Four different call in numbers were provided, corresponding to the 4 regional divisions in the company. Each caller's avatar was identified with their region, fostering regional rivalries.
Results:
- over 10,000 calls from 4600 unique callers (out of 5,000 managers present) for a total of over 5000 minutes of gameplay
- Game winner on the final day won a signed Ozzy Osbourne Guitar Hero Guitar
- Client quote: "[Bunny Blast] was probably the most played/watched game of the entire GameStop conference, beating all Xbox360, Wii, and PS3 games..."
MegaPhone "Tailgate Toss" shooter for LG Mobile at the ESPN Gridiron Blowout 2008
Client: LG Mobile Phones
Objective: Get new phones into the hands of potential customers for extended engagement time
Application: "Tailgate Toss" branded shooter game, with 20 unique avatars and fully themed matching tent
Unique application aspects: Game displays daily high scores, and each weekend the top scorer wins a top of the line LG phone!
Unique deployment aspects: Demonstration units of the new line of phones are available for guests to play the game with. Phones are securely tethered to barbecue grills, matching the campaign theme, with the game number in speed dial. This setup gives a visitor a great opportunity to keep the product in their hands and explore it's features and functions, as well as the design.
Locations: 10 college games around the South Eastern US
MegaPhone Overview and Case Studies 
