Wait, what?

• MegaPhone is Phonecall-Controlled, Real-Time, Multi-Player Collaborative Gaming Platform for Big Screens in Public Spaces, but we already said that. What we mean is, it's a game you control with a phone call.
• MegaPhone is NOT a downloadable application that runs on your phone, and it's NOT a wireless network, like Wifi or Bluetooth.
• There are two ways to send input to the display: keypad and voice. The keypad can be used much like a video game controller, and the volume and pitch of the phone's microphone can also become input in the game.
• MegaPhone updates the game state on a shared screen, and can send custom audio and text messages back to each user. MegaPhone uses this mobile channel back to the caller to close the loop on out of home media advertising.

So, how does it work?

1) A viewer sees the phone number on screen
2) They call the number with any phone, and interact using their microphone and keypad
3) Their mobile carrier forwards us the call
4) The MegaPhone server answers the call and processes the voice and keypress data
5) The MegaPhone server sends the data over the internet
6) The MegaPhone Flash game displays the updated state on the screen
7) The MegaPhone mobile content server can send the caller SMS, MMS, or digital files

That's cool! What else?

Engagement: Real-time feedback and individual control mean users are much more entertained by MegaPhone, and spend more time with it than similar systems. Early MegaPhone installations have had an average of more than 4.5 minutes of engagement per user.

Tracking: Each MegaPhone installation is tagged with meta-data, including location, and demographic information about visitors. MegaPhone tracks each user interaction by phone number, and records the length of engagement, and any outputs or actions from the experience (such as winning a prize, or joining a mobile mailing list).

Mobile channel: MegaPhone can use SMS/MMS to send winners of contests a message to claim a prize, or ringtones, wallpapers, games or other digital content. MegaPhone can also accept SMS/MMS from callers to display text messages and images on screen.

Customization: Games are developed as a standard Flash application, built on the MegaPhone library. The platform is built to integrate with existing workflows and resources, simply adding a new form of interaction to existing applications, or allowing for unlimited creativity for custom applications. Dynamic data, audio, images, video, and animation can be used. Game graphics and rules can be fully customized to match any existing campaign.

Multi-user: MegaPhone games can support hundreds or even thousands of players, with the real limit being the screen size and game design itself. For action games where each caller needs their own avatar, 20 to 40 users per screen is a good balance. For games where each user doesn't need to be seen on screen (such as trivia), the number of players is up to your imagination.

Multi-location: MegaPhone instances can be distributed over different locations. Imagine a game where the teams are Times Square, New York vs. Shibuya Crossing, Tokyo, with all users appearing simultaneously on both screens in a realtime phone-based international battle!

Portable: MegaPhone runs anywhere Flash runs. To deploy MegaPhone you only need a suitable screen, a standard PC (Mac, Windows, or Linux), and an internet connection (1.5 mbps of bandwidth). The rest of the MegaPhone system is hosted in our data center.

Is my company's project a good fit?

We hope so. MegaPhone is interested in creating big scale, innovative, high-end interactive experiences for clients. MegaPhone works best for media owners that have their own screens (either a network of screens, or one that is setup for special events). We're not quite cost effective for small venues yet, but for a national promotional tour, long term screen installation, or an event seeking a large PR hit, MegaPhone can really enhance the value of your experience.

The MegaPhone platform can be used to control any type of service. The games we've built give a sense of what's possible, but are only the beginning of what the system can do. If you can imagine it, we can build it!

Location	Example Application
'Destination screens' (such as Times Square)	Realtime shooter game
Movie theaters	Trivia game, with potential to reward winners
Sports stadiums	Home team vs. Away team 'Tug-of-war'
Live TV	Realtime voting, play-along quiz show games
Concerts / Festivals	Choose the encore
Corporate lobbies	Product showcase
Information kiosks	User requested maps and tours
Trade shows	Sales lead generation and tracking
Store windows	Information retrieval / lead generation
Guerilla projections	Avant garde art or advertising

Great! I want one. What do I need?

• Large display (projector, LCD wall, or plasma screen)
• 1.5Ghz computer to drive the display (Windows, Mac, or Linux)
• Broadband internet connection, about 1Mbps (DSL, Cable, HSDPA, or EVDO)
• Good cell phone reception

OK. Let's do it!

To get started with MegaPhone,
1) Please download our new client document and fill it out.
2) Email it back to us at .
3) If you need more info, please download our one sheet here.